What should I wear when traveling to Japan? Popular topics and outfit guides on the Internet in the past 10 days
As the popularity of tourism in Japan continues to rise, clothing has become a focus for travelers. This article will combine the hot topics on the Internet in the past 10 days to provide you with practical tips on what to wear when traveling in Japan.
1. Climate and clothing recommendations in various parts of Japan (latest data in 2023)

| area | October temperature | Recommended outfit |
|---|---|---|
| Tokyo | 15-22℃ | Thin jacket + sweater + trousers |
| Osaka | 16-24℃ | Sweater+jeans+sneakers |
| Hokkaido | 8-15℃ | Down vest + sweater + warm pants |
| Okinawa | 24-28℃ | T-shirt + shorts + sun protection clothing |
2. Popular clothing tags on social platforms
According to data from Weibo, Xiaohongshu and other platforms, the following clothing topics receive the most attention:
| platform | Popular tags | amount of discussion |
|---|---|---|
| little red book | #japantravelwear | 128,000 |
| #WHAT TO WEAR TO JAPAN | 56,000 | |
| Douyin | #japanstreetwear | 320 million views |
3. Recommended essential items
1.comfortable shoes: The average daily walking rate in Japan is more than 20,000 steps. Sports shoes or soft-soled leather shoes are recommended.
2.Versatile jacket: A windbreaker or denim jacket is suitable for most occasions
3.Portable rain gear: The probability of rain in October is 30%, so a folding umbrella is a must-have
4.Layering: The temperature difference between indoor and outdoor is large, so it is recommended to use the onion style wearing method.
4. Cultural Etiquette Precautions
| occasion | Outfit suggestions | Taboo |
|---|---|---|
| Temple visit | plain clothing | Avoid off-the-shoulder clothing |
| fine dining restaurant | business casual | Don't wear slippers |
| Hot spring hotel | Yukata provided | You are not allowed to go out wearing a yukata |
5. Ranking of popular shopping items
According to Japanese department store sales data, foreign tourists’ favorite purchases recently are:
| Ranking | Single product | price range |
|---|---|---|
| 1 | UNIQLO light down jacket | 5,000-8,000 yen |
| 2 | Onitsuka Tiger sneakers | 12,000-15,000 yen |
| 3 | BEAMS casual shirt | 8,000-12,000 yen |
6. Expert advice
1. There is a big temperature difference between day and night in October, so it is recommended to bring layered items.
2. Prepare 1-2 sets of formal clothing for special occasions
3. Give priority to dark-colored clothing, which is more in line with local aesthetics.
4. Reserve 30% space in your suitcase for shopping
7. Summary
Traveling in Japan requires taking into account comfort, functionality, and cultural etiquette. Depending on the climate characteristics of the destination, layering is the most practical approach. Understanding local cultural taboos in advance can not only show respect for the host, but also provide a better travel experience. It is recommended to make a list before departure and properly match basic items with specialty items to create fashionable and practical travel attire.
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