Title: Revealing the ranking of the most attractive toys for children in 2023 - science experiment sets top the list
As summer vacation approaches, parents are starting to pick out toys for their children that can both entertain and learn. Based on the analysis of hot topics and hot content on the Internet in the past 10 days, we have compiled the following list of the most popular toys for children, and attached detailed data for reference.
| Ranking | Toy type | heat index | core selling point | age appropriate |
|---|---|---|---|---|
| 1 | science experiment set | 98.7 | Develop STEM abilities | 6-12 years old |
| 2 | Programming robots | 95.2 | Logical thinking training | 8-14 years old |
| 3 | Magnetic building blocks | 89.5 | spatial creativity | 3-10 years old |
| 4 | Archaeological excavation set | 85.3 | exploratory learning | 5-12 years old |
| 5 | Electronic drawing board | 82.1 | artistic expression | 4-10 years old |
1. Why can scientific experiment kits reach the top?
Data shows that scientific experimental toys have been played more than 320 million times under the topic "Toy Unboxing" on Douyin. This type of toys usually includes 20+ experimental projects such as volcanic eruptions and rainbow rain. The reasons for their success are:
1.Meet the requirements of new curriculum standards: The Ministry of Education has advanced science classes to first grade, driving demand for related toys.
2.Strong parent-child interaction: 87% of parents reported that they would accompany their children to complete the experiment
3.Short video communication effect: The visual impact of the experimental process is suitable for short video communication
| Popular lab kits | price range | Number of experiments | Security certification |
|---|---|---|---|
| Mars Science Laboratory | 129-199 yuan | 28 kinds | CE/EN71 |
| mad chemist | 89-159 yuan | 22 kinds | FDA/CE |
| little einstein | 168-258 yuan | 35 kinds | 3C/CE |
2. Programming robots continue to be popular
The sales of programming toys during JD.com’s 618 increased by 215% year-on-year, mainly showing the following new trends:
1.Development at a younger age: A large number of graphical programming robots for 5-7 years old are on the market
2.IP joint models are popular: IP co-branded models such as Ultraman and Doraemon account for 35% of sales
3.School purchases increase: 27,000 primary schools across the country have introduced programming teaching aids
3. Innovation and upgrading of traditional toys
Even traditional toys such as building blocks remain competitive through technological innovation:
• Magnetic building blocks have a new AR recognition function, and mobile phone scanning can present 3D building models
• Ordinary puzzles were upgraded to "Luminous Starry Sky Puzzles", with 86 million views on related topics on Douyin
• From traditional plasticine to "food-grade safe clay", there are over 120,000 Xiaohongshu related notes
| Innovation type | Representative products | price increase | User praise rate |
|---|---|---|---|
| AR interaction | magic architect | +40% | 96.2% |
| Intelligent sensing | talking dinosaur | +65% | 94.7% |
| Programmable | music building blocks | +120% | 98.1% |
4. Expert purchasing advice
Li Ming, secretary-general of the China Toy Association, advises parents to pay attention to:
1. View3C certification mark, especially 6 categories such as electronic toys and plastic toys
2. Pay attention to age classification and avoid toys containing small parts for children under 3 years old.
3. Preferenceopen toys, avoid electronic toys with a single function
4. Pay attention to toysScalability, such as whether the building blocks support the subsequent purchase of expansion packs
Judging from the data, toys that are both educational and entertaining are becoming the mainstream of the market. Parents may wish to refer to this hot list when purchasing and choose appropriate toys based on their children's interests and characteristics.
check the details
check the details
en
