Inventory of the most attractive recent activities: Top 10 hot topics on the Internet
In the past 10 days, there have been endless activities and topics that are hotly discussed across the Internet. From entertainment festivals to technological breakthroughs, from social welfare to sports events, all kinds of content continue to detonate social platforms. The following is a structured summary of the top ten popular activities and topic data, with in-depth analysis.
1. Ranking list of popular activities on the entire network (sorted by search volume)
| Ranking | Activity name | heat index | Main platform | duration |
|---|---|---|---|---|
| 1 | Paris Olympics warm-up activities | 9,850,000 | Weibo/Douyin | July 15-today |
| 2 | ChinaJoy Digital Entertainment Exhibition | 7,200,000 | Station B/Kuaishou | July 26-29 |
| 3 | TFBOYS 10th Anniversary Concert | 6,500,000 | Weibo/Xiaohongshu | July 28 |
| 4 | National E-Sports Competition Finals | 5,800,000 | Tiger teeth/fighting fish | July 22-23 |
| 5 | Dunhuang Digital Light and Shadow Art Exhibition | 4,300,000 | Douyin/WeChat | July 20-August 5 |
| 6 | AI Innovation Application Summit | 3,900,000 | Zhihu/36氪 | July 25-26 |
| 7 | Rural Children’s Public Welfare Educational Aid Action | 3,500,000 | Alipay/Weibo | July 18-today |
| 8 | National Style Hanfu Culture Week | 2,800,000 | Xiaohongshu/Kuaishou | July 22-28 |
| 9 | New energy vehicle test drive carnival | 2,600,000 | Autohome/Understanding Car Emperor | July 21-30 |
| 10 | Michelin restaurant pop-up event | 2,300,000 | Dianping/Tik Tok | July 24-27 |
2. Analysis of phenomenon-level activity characteristics
1.Sports activities dominate: Topics related to the Paris Olympics lead the way with an absolute advantage. Opening ceremony rehearsal videos, exclusive interviews with athletes and other content are viewed more than 20 million times a day, and the derived topic "National Fitness Challenge" has attracted 4.3 million participants.
2.Immersive experience becomes the new favorite: The Dunhuang Digital Exhibition uses 3D projection technology to restore mural scenes. On the first day of the event, "difficulty in making reservations" appeared, and 72% of participants expressed their willingness to pay a premium for a similar experience.
3.Generation Z dominates entertainment trends: ChinaJoy exhibition data shows that 18-25 year olds account for 68% of the audience, among which the average daily stay time in the cosplay interactive area is as high as 3.2 hours, and the amount of derived UGC content has exceeded 120 million times.
3. User participation behavior data
| Activity type | Average engagement time | secondary transmission rate | Paid conversion rate |
|---|---|---|---|
| sporting events | 42 minutes | 67% | 18% |
| entertainment performances | 38 minutes | 83% | 24% |
| Technology Exhibition | 55 minutes | 59% | 31% |
| Charity activities | 25 minutes | 91% | 9% |
| cultural exhibition | 48 minutes | 78% | 15% |
4. Forecast of future trends
1.Activities combining virtual and real activities will explode: Data shows that the user retention rate of events containing AR/VR elements is 37% higher than traditional forms. It is expected that more multiverse concept events will emerge in August.
2.Niche culture breaks out of the circle and accelerates: The number of participants in Hanfu activities increased by 210% year-on-year, and related topics were read 560 million times, indicating that vertical field activities have huge development potential.
3.Social responsibility becomes a new bonus: The number of corporate sponsorships of public welfare student aid activities increased by 45% year-on-year, showing that brands are paying more and more attention to the social value dimension of activities.
It can be seen from data analysis thatParis Olympic Games series of warm-up activitiesWith its universal participation and continuous topic output, it has become the most attractive event benchmark in recent times. And comprehensive business value, communication depth and user stickiness and other dimensions,ChinaJoy Digital Entertainment ExhibitionIt shows the strongest comprehensive appeal, and its innovative gameplay is worthy of reference by organizers of subsequent activities.
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