Title: What brand is Sweet? Inventory of hot topics on the Internet in the past 10 days
Recently, many "Sweet"-related brands and topics have emerged on social media and e-commerce platforms, ranging from desserts to beauty products to fashionable items, all of which have triggered widespread discussions. The following is a structured collection of the popular "Sweet" brands and related content on the entire Internet in the past 10 days (as of November 2023) to help you quickly grasp the trend.
1. List of popular “Sweet” brands
| brand name | Field | heat index | Popular related words |
|---|---|---|---|
| Sweet Talk | Beauty (Lip Glaze/Eye Shadow) | ★★★★★ | #affordablemakeup #new autumn and winter colors |
| Sweet Monster | Dessert (ice cream/milk tea) | ★★★★☆ | #joint-branded limited-edition #Internet celebrity check-in |
| Sweet Chilling | Loungewear/pajamas | ★★★☆☆ | #星 Same style #Winter lazy style |
| Sweet Enough | Accessories (hairpins/necklaces) | ★★★☆☆ | #女心 #INS风 |
2. Analysis of hot content
1. Sweet Talk beauty hot product
The brand has become a hot search topic due to the launch of its "Caramel Pudding" series of lip glazes. There are over 20,000 related notes in Xiaohongshu, and the Douyin color test video has been viewed over 100 million times. Users commented that it was "white and not sticky", but some consumers reported that the packaging texture was average.
2. Sweet Monster joint marketing
The "Sunuo Eyes" ice cream co-branded with the popular anime "Spell of the Dead" has sparked panic buying in the Japanese, Korean and Chinese markets, with the topic reading reaching 380 million. Netizens joked: "Sweetness is inversely proportional to appearance, but the photos are great!"
3. Sweet Chilling celebrities bring goods
After a variety show actress appeared wearing her plush home clothes, the brand's Tmall store's sales of the same style increased by 400% every week. The controversial point among netizens is "whether the price matches the quality", and some buyers said that "the hair is falling off seriously".
3. Consumer Behavior Data
| platform | Amount of discussions (articles) | Proportion of positive reviews | Core user portrait |
|---|---|---|---|
| 126,000 | 68% | Women aged 18-25 | |
| little red book | 83,000 | 72% | White-collar workers in first-tier cities |
| Tik Tok | 54,000 | 65% | Generation Z student party |
4. Trend Forecast
1.healthy sweetness: The low-sugar version of the Sweet Monster product line may become the next hot spot;
2.Cross-border cooperation: The joint trailer of Sweet Enough and Sanrio has received more than 100,000 retweets;
3.Disputed points: Some brands have been questioned for "over-packaging", and environmental protection topics may affect their reputation.
Conclusion
“Sweet” brands continue to gain traffic with their good looks and emotional marketing, but quality and innovation are still the key to long-term competition. It is recommended that consumers plant grass rationally and pay attention to actual user experience feedback.
(Note: The above data is based on public platform information, and the popularity index is as of November 2023.)
check the details
check the details
en
