How much does it cost to join a barbecue franchise? Revealing the Hot Barbecue Franchise Brands and Cost Analysis in 2023
In recent years, the barbecue industry has become a popular choice for catering franchise thanks to its high gross profit, standardized operations and a wide range of consumer groups. This article will combine popular topics and hot contents across the network for the past 10 days to analyze the cost composition of barbecue franchise, the comparison of popular brands and industry trends for you to make wise investment decisions.
1. Comparison of popular brands and fees in the barbecue franchise market in 2023
| Brand Name | Franchise fee (10,000 yuan) | Total investment (10,000 yuan) | Store requirements (㎡) | Return to this cycle |
|---|---|---|---|---|
| Hanbu Gong Barbecue | 3-5 | 15-25 | 60-100 | 8-12 months |
| Jiutianjia black beef roast | 5-8 | 30-50 | 120-200 | 12-18 months |
| Korean Palace Banquet Charcoal Barbecue | 3-6 | 20-40 | 80-150 | 10-15 months |
| Roasted revolutionary old Beijing barbecue | 2-4 | 10-20 | 50-80 | 6-10 months |
2. Analysis of the core cost composition of barbecue franchise
1.Brand franchise fee: Usually accounts for 15%-25% of the total investment, including brand usage rights, technical training, business guidance, etc. Recent data shows that the franchise fees for regional brands are generally between 20,000 and 50,000 yuan, while those for national brands are between 50,000 and 100,000 yuan.
2.Equipment procurement fee: Smoke-free barbecue equipment, smoke exhaust systems, etc. unique to the barbecue industry are key expenses. Depending on the equipment level, a single store invests about 50,000 to 150,000 yuan, accounting for 30%-40% of the total investment.
3.Renovation costs: Currently, the current trend of industrial style, Korean fresh decoration styles, the cost per square meter is about 800-1500 yuan. The cost of decoration of a store of 500-100㎡ is about 40,000 to 150,000 yuan.
4.The first batch of raw materials: Including special marinades, core seasonings, etc., the headquarters usually delivers them uniformly, with a cost of about 20,000 to 50,000 yuan.
3. Latest trends in the barbecue industry in 2023
1.Healthy upgrade: Recent hot searches show that the search volume of "no additive barbecue" has increased by 120% year-on-year, and brands that use fresh ingredients and no additive marinades are more popular.
2.Diversified scenes: New forms such as camping barbecue and DIY barbecue have become hot topics on social platforms, and some brands have launched the "barbecue + tavern" compound model.
3.Supply chain localization: Affected by the epidemic, nearly 80% of franchisees prefer brands with regional supply chain support capabilities.
4. Key data on return on investment
| City level | Average daily passenger flow (person) | Unit customer price (yuan) | Monthly turnover (10,000 yuan) | Gross profit margin |
|---|---|---|---|---|
| First-tier cities | 80-120 | 75-100 | 18-30 | 60%-65% |
| Second-tier cities | 60-90 | 60-80 | 12-20 | 55%-60% |
| Third-tier cities | 40-70 | 50-70 | 8-15 | 50%-55% |
5. Guide to joining and avoiding pits
1.Beware of low-price traps: Several recent franchise disputes have been exposed, showing that projects that claim to be "full-inclusive of 50,000 yuan" often have problems such as equipment shrinkage and subsequent charges.
2.Necessity of field investigation: It is recommended to inspect at least 3 franchise stores in different regions, and pay special attention to the attendance rate during non-prime time periods.
3.Key points for contract review: Focus on regional protection scope, equipment maintenance terms and exit mechanisms. Recently, hot searches show that this is a high-incidence area of disputes.
Conclusion: The actual investment in barbecue franchise is usually in the range of 150,000 to 500,000 yuan. Investors should choose the right brand based on their own financial strength and local consumption level. It is recommended to give priority to brands with more than 3 years of operational experience and a complete supply chain, and also pay attention to the real consumer reviews on platforms such as Douyin and Xiaohongshu. Only by doing sufficient market research and financial planning can we succeed in this continuous growth track.
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